SmallBizResource Blog -- SmallBizResource
Q&A With Franchise King Joel Libava
JL: Most people start by going to one of the numerous franchise directories. They see a handsome tile ad, and they click on it and think it might be interesting to own a chicken wing joint. I was taught to do the reverse. One has to start with himself: What do I bring to the table? What am I good at? What am I not good at? Can I sell? Do I have the ability and desire to call on people, kind of a business-to-business type opportunity, or am I more of an operations, back-of-the-house person? That's how a lot of people really blow it.